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Thomas K. B. Koo

Assistant Professor

Portrait photo : Thomas Kyo B Koo

Email: tom.kb.koo@dal.ca
Mailing Address: 
Kenneth C. Rowe Management Building, Room 5087
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2
 
Research Topics:
  • Consumer behaviour
  • Technology
  • Artificial intelligence
  • Social media
  • Brand communication
  • Language
  • Customer experience
  • Well-being

Education

  • PhD (University of Alberta)
  • MSc (Queen鈥檚 University)
  • BSc (University of Toronto)

Research interests

Dr. Koo鈥檚 research explores how technology impacts customer experience, particularly how brands鈥� use of language in digital communication (e.g., social media) and emerging technologies like generative AI influence consumer behaviour and well-being.

Selected awards and honours

  • 2025-2026 Global Research Seed Fund, 9 1免费版下
  • 2024 Pedagogical Innovation Project Grant, Universit茅 Laval
  • 2023-2025 SSHRC Insight Development Grants
  • 2022-2024 SSHRC Explore Grants
  • 2022 Distinction Socrate, Universit茅 Laval (teaching excellence award)