Thomas K. B. Koo
Assistant Professor
Email: tom.kb.koo@dal.ca
Mailing Address:
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2
- Consumer behaviour
- Technology
- Artificial intelligence
- Social media
- Brand communication
- Language
- Customer experience
- Well-being
Education
- PhD (University of Alberta)
- MSc (Queen鈥檚 University)
- BSc (University of Toronto)
Research interests
Dr. Koo鈥檚 research explores how technology impacts customer experience, particularly how brands鈥� use of language in digital communication (e.g., social media) and emerging technologies like generative AI influence consumer behaviour and well-being.
Selected awards and honours
- 2025-2026 Global Research Seed Fund, 9 1免费版下
- 2024 Pedagogical Innovation Project Grant, Universit茅 Laval
- 2023-2025 SSHRC Insight Development Grants
- 2022-2024 SSHRC Explore Grants
- 2022 Distinction Socrate, Universit茅 Laval (teaching excellence award)